The project
I had the pleasure to take part on Cheeky Bingo Brand Refresh project. I was responsible for the conception of re-imagining the 2d style of the character already existent on the website.
The client was looking for a matured look and feel, cheeky and fun. A new character, with a new aspirational look and feel, staying true to the original approach.
Client´s feedback
We really like Cheeky! We think she is of the now, not too young, has personality and feels a fair evolution of our longstanding Cheeky character and a good representation that makes for more relevance and of the nowness!
Development
The first step was to create lots of quick ideas. I developed some of them further, with different views, expressions and actions. First as sketches then testing with colours as well.
This new range of expressions and styling is called Cheeky Moments.
How cheeky are you?